Dallas-based Smoothie King has renewed its arena naming rights contract with the NBA’s New Orleans Pelicans. The arena will “retain its distinctive identity as the Smoothie King Center for the foreseeable future,” the Pelicans said in a statement. Neither the club nor Smoothie King released details on the length or value of the agreement. The initial agreement, reached in 2014, ran for 10 years through the current NBA season and reportedly had an estimated value approaching $40 million.