One of your main responsibilities as a leader within the Pelicans organization is to help that franchise establish a certain type of culture. What does that look like to you? Swin Cash: That looks like everything. Our culture, people use it and sometimes it’s one of those catchy, cliché words. But it’s just literally how you do business. How do we do business here in New Orleans? How do we take care of our players? How do we take care of our staff? When people come here, what are their expectations that are set? Is this department or that department operating in lockstep with the other one? Being a part of other winning organizations has helped me see how things kind of operate together. Being here and being able to apply different strategies, being able to streamline things, that’s what you look for. How we do business is how we create culture.